Who Are We?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimizes to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role:

We are about to begin work with a new client in the media and entertainment space to build a future facing content and production studio, combining hybrid creative talent with innovative production technologies to create industry leading content across digital and traditional channels. Working directly with the client’s marketing, events, programming, and content teams, the studio will be responsible for end-to-end content development and production, delivering work for the brand’s paid media plans, owned channels (inclusive of social handles and apps), internal employee channels, partner marketing materials, and events. The team will consist of 50 creative and production professionals – everything from copy and design, through to video editors and photographers - and will be based in NYC and Atlanta with a handful of production roles in our hubs across South America.

We are looking for a Senior CRM strategist to work on our entertainment & media account, to support our ambitions to deliver best practice customer engagement programmes throughout the customer lifecycle.

Key Responsibilities:

• Able to create customer journey frameworks and apply customer and business insight to identify customer pain points and problems and guide prioritization of programme development

• Able to appreciate the roles of channels within the customer experience and build that into consideration for the overall journey map

• Experience of multi Channel journey and programme design

• Able to balance prioritization of “quick win” value opportunities that can scale with broader programme opportunities that enhance the customer experience over the longer term.

• Able to support data strategy recommendations, and be well versed in articulating the data needs of related CRM initiatives

• Able to work hand in hand with cross agency partners as part of a collaborative team towards a common objective

• Deep understanding of entertainment and subscription services

• Must have a detailed understanding of how to design multi channel scalable journeys for translation onto Salesforce marketing cloud, including data segment definition, content mapping, personalization through behavioral triggers

• Experience of modular content plan development that can be adapted to create different customer experiences

• Able to brief CRM content teams against clearly defined content plan and message hierarchies

• Able to visualize multi channel journeys with an appreciation of channel role, eg paid social and ad studio, as well as mapping entry and exit points from the web and app experiences as inputs into the journey design

• Able to plan AB testing and optimization

• Taking overall responsibility for campaign and programme optimization, developing annual testing plans

• Performance review and insight generation

• With the analytics and data teams, able to articulate a view of campaign performance and ensure that there are clear learnings and insight to take forward into future programme development

• Ability to define data requirements and use cases

• Must be able to work closely with a data strategist, translating segment definition into actionable data requirements

• Work with solution architects / data engineers and platform owners to understand data flows and integrations for the purpose of translating them into trigger automation opportunities

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

The pay range for this role is $130,000-$140,000 . Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire.

Applicants must be legally authorized to work in the United States