The Role

As an SEO copywriter, you will create and optimise compelling content that aligns with the overarching SEO strategy outlined by BAT. Working closely with the SEO team, you will conduct keyword research and craft high-quality content including blog articles, product descriptions, and more. You will collaborate with legal and category teams to ensure content compliance and relevance. Additionally, you will leverage AI tools to enhance your workflow and stay informed about industry trends to maintain content freshness and effectiveness.

This is a 6m FTC with possibility to extend.

Key Responsibilities

• Conduct keyword research to identify high-impact keywords and phrases (with support of the wider team).
• Create SEO-optimized content based on the content calendar and global SEO strategy including blog articles, product descriptions, rich content, FAQs, promo content.
• Collaborate with legal and category teams to ensure content compliance and relevance. Being a proactive participant of the approval and feedback process (supported by the SEO team and more experienced copywriting team member).
• Monitor and analyze content performance, adjusting as needed to improve SEO results.
• Leverage our AI tools, Imagine and Sidekick, identifying ways to integrate them into SEO copywriting workflows
• Support the development of SEO-driven content strategies, including insight generation, auditing and gap analysis, and strategy development
• Collaborate with the SEO team, drawing upon keyword research and SEO content briefs in order to develop content that aligns with best practice
• Stay up to date with SEO industry trends and competitor activities to keep content fresh and relevant.

Must-Have Experience and Skills:

• Proven experience in SEO copywriting
• Basic understanding of keyword research and SEO best practices.
• Excellent writing, editing, and proofreading skills.
• Ability to work collaboratively with cross-functional teams.
• Strong attention to detail and organizational skills.

Nice to Have:

• Experience with SEO keyword software such as Ahrefs, SEMrush etc. Main focus: Conductor.
• Experience in the pharmaceutical, alcohol, and tobacco industries.
• Second fluent language, German preferred.

About T&Pm

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.