As the Social Strategy Director, you’re responsible for developing and executing cutting-edge social strategies that drive brand awareness, engagement, and ultimately, business results for our clients. You'll be a key player in shaping the social presence of leading brands, working closely with creative, account, and production teams to deliver impactful content, creator collaborations and community engagement. You'll live and breathe social in your personal and professional life, and leverage your deep understanding of social media platforms, listening tools and analytics, to identify interesting and emerging cultural trends for brands to harness.

This role offers the opportunity to make a significant impact on our clients' businesses and spearhead our emerging social offering while growing your career in a dynamic and collaborative agency environment.

Role expectations:

●      Develop Insightful Social Strategies: Craft comprehensive strategies that are rooted in deep audience understanding, platform insights, emerging trends and client business objectives.

●      Craft Inspiring Creative Briefs: Develop clear, concise, and inspiring creative briefs that guide the creative team in developing engaging and effective social media content.

●      Guide Content Development: Provide strategic guidance and feedback to the creative team throughout the content development process, ensuring that all content aligns with the overall strategy and social approach.

●      Analyze Social Media Performance: Track and analyze social media performance metrics, providing regular reports and insights to clients and internal teams, and using data to inform future strategies.

●      Identify Emerging Trends: Proactively identify emerging social media trends, technologies, and best practices, and translate them into actionable recommendations for clients.

●      Know the where, when and how of identifying and deploying influencers to expand the reach and authenticity of client activity.

●      Collaborate with Cross-Functional Teams: Work closely with creative, account, and production teams to ensure seamless execution of social media campaigns.

●      Champion Social & Digital-First Thinking: Advocate for innovative social approaches and proactively push for a social and digital-first mindset across all projects, ensuring that social and digital channels are prioritized and integrated effectively.

●      Support New Business Efforts: Contribute to new business pitches and presentations by developing compelling social media strategies and showcasing the agency's social media expertise.

●      Stay Ahead of the Curve: Continuously learn and develop your expertise, staying at the forefront of industry trends and best practices.

Skills & experience:

●      A Social Strategist Expert (with Agency Experience): A social strategist with 8+ years of experience within an advertising agency, you excel at developing and executing innovative social media strategies that drive brand awareness, engagement, and business results. You have a deep understanding of social media platforms, trends, and analytics, and a proven ability to translate data into actionable insights.

●      A Content Curator and Storyteller: You have a passion for creating compelling content that resonates with target audiences and tells a brand's story in a unique and engaging way.

●      A Data-Driven Optimizer: You're not just focused on creating great content; you're also obsessed with measuring results and optimizing campaigns for maximum impact. You're proficient in using social media analytics tools to track key metrics, identify trends, and make data-driven decisions to improve performance.

●      A Collaborative Team Player: You thrive in a team environment and enjoy working closely with creative, account, and production teams to develop and execute integrated marketing campaigns. You're a strong communicator and collaborator, able to effectively share your ideas and insights with others.

●      An Energetic Builder with Presence: You bring a contagious energy and enthusiasm to every project, inspiring those around you. You have a natural presence that commands attention and fosters trust. You're seen as a builder – someone who not only develops innovative social strategies but also actively contributes to building a strong social media presence for our clients and a thriving social media practice within the agency.

 The base salary for this position at the time of this posting may range from CA$130,000 to CA$160,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.