The Role

Toyota. UK . Athens

We’re looking for a highly strategic and experienced Performance Account Manager to join our centralized team in Athens, managing performance marketing efforts for Toyota UK.

This role is designed for senior professionals with extensive hands-on experience in performance media, seeking to implement advanced campaign strategies, foster innovation within defined frameworks, and manage complex multi-market campaigns at scale. You will be responsible for executing performance strategy, championing best practices (including AI-first media), providing in-depth analysis, and maintaining strong working relationships with clients and internal teams on day-to-day matters. You’ll also play a key role in mentoring junior team members and enhancing overall team capabilities.

This is not an entry-level or execution-focused role. It’s a pivotal position for someone ready to apply advanced strategic thinking to execution, implement innovative performance solutions, and directly contribute to campaign and business outcomes.

What You’ll Do

· Implement the execution strategy and tactical plans for Paid Search campaigns across UK, ensuring alignment with client objectives, local market media strategies, and the Director's overall vision for performance excellence. Support Paid Social activation where relevant, ensuring channel synergies.

· Actively implement and champion performance best practices, including AI-first media approaches (e.g., Performance Max, Smart Bidding). Contribute significantly to the team's testing roadmap, launching, and evaluating tests with analytical precision.

· Provide in-depth analysis and interpretation of search performance data (queries, auction insights, conversion paths), translating complex information into clear, actionable strategic recommendations for clients, local markets, and senior stakeholders. Guide the reporting efforts of Junior and Senior Account Executives.

· Cultivate strong working relationships and manage day-to-day engagement with key internal teams, local market leads, and client stakeholders, acting as a performance specialist and ensuring clear communication of performance, opportunities, and challenges.

· Uphold and continuously improve robust QA standards across campaign setup, optimisation, and reporting processes, ensuring excellence and consistency across all markets within your team.

· Offer technical expertise, strategic guidance, and informal mentorship to Junior and Senior Account Executives within your team on complex campaign structures, advanced strategies, troubleshooting, and continuous learning.

· Proactively identify opportunities for enhanced performance, new ad formats, and relevant technological integrations (including creative automation) to drive client growth and support the Director in shaping commercial outputs.

What You Bring

· 4–5 years of hands-on experience with deep expertise in Google Ads (Search-first), including bidding strategies, keyword and query management, audience targeting, and account structures. Experience in Paid Social (Meta, TikTok) is a plus.

· Proven ability to interpret complex search data, identify trends, and translate them into actionable insights and recommendations tied to media, brand, and business KPIs.

· Advanced proficiency in Google Sheets/Excel for data analysis. Strong command of Data Studio (or similar tools) for reporting and dashboard creation.

· Demonstrated ability to think strategically, solve complex multi-market challenges, and develop search-led solutions that drive measurable business outcomes.

· Strong ability to manage projects and initiatives, guide junior colleagues, and collaborate effectively with cross-functional teams.

· Excellent verbal and written English communication skills, with the ability to clearly articulate search strategies and performance insights to senior stakeholders.

· High degree of proactivity, adaptability, and resilience in a fast-paced, multi-market environment, with a strong interest in automation and AI-driven search solutions.

· Google Ads certifications are highly regarded. Additional platform experience (Meta, TikTok, Pinterest, LinkedIn, Reddit) is a plus. Professional proficiency in English and Greek.

What Success Looks Like

· Consistently delivering and exceeding ambitious performance targets through best-in-class Paid Search execution, leveraging automation, innovation, and strong fundamentals.

· Acting as a go-to search expert within the team, contributing to upskilling colleagues, sharing best practices, and fostering a culture of continuous improvement.

· Earning the trust of clients, local market teams, and senior stakeholders as a reliable performance partner, particularly in driving search growth and efficiency.

· Proactively identifying and implementing improvements to search processes, tools, and measurement approaches, enhancing overall performance and scalability across markets.

Why This Role Matters

· Manage the execution of advanced Paid Search strategies for Toyota, a leading automotive brand, across multiple European markets, handling substantial budgets and complex account structures, while ensuring strong integration with broader performance channels.

· A role centered on applying search-driven insights, driving innovation through automation, smart bidding, and evolving search solutions, and directly impacting business growth through measurable performance.

· Opportunity to mentor and develop emerging talent, strengthening search expertise within the team and shaping the future capabilities of our performance offering.

· Competitive Salary Package + Employee Benefits

· Private medical insurance

· Access to WPP global tools and platforms