Senior Business Development & Marketing Manager
The Role
We are seeking a commercially astute Senior Business Development and Marketing Manager to join our Growth team in London. This is a pivotal role in an evolving function, responsible for driving growth across our integrated media, creative, and social offerings. You will work directly with senior leadership to fuel our business ambitions, leveraging our AI-native capabilities to identify opportunities, engage prospects, and support our ongoing expansion. This is a wide-ranging and challenging role for a natural storyteller who can operate at the intersection of technology, creativity, and commerce.
Key Responsibilities
Craft and distribute compelling prospecting content across email campaigns, LinkedIn, and events to engage key targets and generate leads.
Working with creative, strategy and client teams to turn our best campaigns and case studies into PR-able, social first content.
Collaborate with agency leaders to develop thought leadership content that showcases our integrated capabilities and drives new business opportunities.
Manage and support the end-to-end pitch process, including RFIs and RFPs, collaborating with teams internally to build and refine our story, and leveraging AI tools to streamline information gathering and initial response drafting.
Work closely with internal teams across client services, creative, strategy and production to develop best in class case studies across our clients.
Build and nurture strong relationships across our global agency network, with our agency partners, and within the wider WPP group to uncover collaborative growth opportunities.
Contribute to the evolution of our growth strategy and processes, identifying opportunities to integrate AI and new technologies to improve efficiency and effectiveness.
Coordinate and manage the end-to-end awards submission process, from initial research to final submission, working in close partnership with senior stakeholders to deliver high quality entries that highlight our agency’s achievements.
Key Skills
Proven experience in developing and managing successful new business prospecting workstreams, ideally within an agency environment.
Exceptional storytelling and communication skills, with the ability to present complex information and arguments in a coherent, compelling, and accessible format.
Strong commercial acumen with a deep understanding of business, marketing communications, and economics, balanced with an appreciation for creative craft.
Strategic thinking with meticulous attention to detail and the ability to see the bigger picture.
Excellent organisational and project management skills, with the ability to manage multiple deliverables and timelines in a fast-paced environment.
Data-savvy with experience in curating relevant information from diverse sources to understand market segments and trends, with proficiency in CRM platforms like Salesforce.
Confidence and gravitas to engage with C-level executives and senior stakeholders, both internally and externally.
An international mindset with a strong understanding of global business cultures.
A collaborative nature combined with the conviction and autonomy to make decisive contributions to the growth of the agency.
- Department
- Business Development
- Locations
- London
- Remote status
- Hybrid
- Employment type
- Full-time
About T&P
Who are we?
T&P, part of WPP, is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.com.
T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.