Copywriter
The Role
Copywriter
We're seeking a talented and passionate Copywriter to craft engaging and effective copy across various social media platforms, including Instagram, Facebook, and YouTube. You'll be adept at capturing the target audience's attention and driving engagement through compelling captions, taglines, comments, product descriptions, and video scripts, tailoring your writing style to suit each platform's unique nuances.
You'll be comfortable interpreting briefs and generating creative ideas focused on maximizing engagement, reach, and views. You'll also be receptive to feedback and data analysis, using these insights to refine your writing and stay ahead of evolving social media trends.
What You’ll Do
Craft compelling and platform-specific copy for a variety of social media content, including captions, taglines, comments, product descriptions, and short-form video scripts.
Interpret creative briefs and develop engaging social media content ideas.
Stay up-to-date on social media trends, best practices, and emerging platforms.
Incorporate feedback from clients and stakeholders to revise and improve copy.
Collaborate effectively with the creative team and other stakeholders.
Proofread and edit all copy for grammar, spelling, and style.
Proactively research and share knowledge of relevant industry trends and innovations.
You’ll need
At least 3 years experience as a Social Media Copywriter, demonstrating a strong portfolio of engaging social media content.
Excellent writing and editing skills, with a keen eye for detail.
A deep understanding of different social media platforms and their respective audiences.
Ability to adapt writing style and tone to suit various platforms and target audiences.
Strong communication and interpersonal skills.
Ability to work independently and as part of a team.
A passion for social media and a genuine interest in the ever-evolving digital landscape.
T&P is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
The pay range for this role is $80,000-$100,000 . Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire.
- Department
- Creative
- Locations
- New York
- Remote status
- Hybrid
- Employment type
- Full-time
About T&P
Who are we?
T&P, part of WPP, is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.com.
T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.