The role

Can you communicate creative concepts to both humans and machines? T&P is seeking a creative producer who wakes up excited to make things with AI. You know about the latest model drops, love experimenting with generative tools on the weekends, and thrive at the intersection of traditional production, creative storytelling, and emerging technology.

You're comfortable getting your hands dirty in the work while also articulating the "why" and "how" to stakeholders. You value teamwork, embrace feedback, and are resilient in the face of creative iteration. Most importantly, you're curious, hungry to grow, and ready to help us push the boundaries of what's possible in content creation for one of the most exciting automotive brands in the world.

The role of AI Producer supports the transformation of our content production processes through the hands-on application of AI techniques, automation, and emerging content technologies.

This role will be instrumental in producing digital twins, building agents, and driving the day-to-day execution of AI-driven workflows within WPP Open and other cutting-edge platforms.

The ideal candidate embraces the ethical application of artificial intelligence, has a strong foundation in digital content production, a passion for emerging tools, and the ability to speak both the technical and creative languages fluently.

Responsibilities

• Produce groundbreaking AI assets in WPP Open to drive distinction and demand for Clients

• Partner with creatives to rapidly develop human-generated stories into AI-generated assets

• Collaborate with cross-functional teammates across Creative, Product, Media, Strategy, Tech, Delivery, and Legal to ensure seamless integration of AI assets into marketing campaigns

• Operate the digital twin content pipeline, ensuring efficient creation, manipulation, and delivery of digital twin still and video assets

• Train avatars and generate footage using platforms such as HeyGen and Synesthesia

• Train agents in WPP Open to produce best-in-class creative outputs and test new capabilities

• Upscale assets in Topaz Studios for retouching in Adobe Creative Suite and proofing in Figma

• Collaborate closely with the Content Technology Director to identify opportunities for process optimization while ensuring alignment with business objectives and creative quality standards

• Provide regular updates to the Content Technology Director on production status, challenges, and opportunities for innovation

• Support the Content Technology Director in vendor management, platform evaluations, and strategic planning

• Support the evaluation and testing of new content technologies, providing hands-on insights and recommendations

• Maintain best practices for content governance, file management, and ethical AI usage, ensuring compliance and mitigating risks

• Stay current on emerging content technologies, tools, and AI capabilities by proactively testing and recommending new solutions

You’ll need

• 5+ years of experience in digital content production, creative technology, marketing operations, or a related field, with demonstrated proficiency in AI and automation tools

• Experience in the automotive industry is a strong plus

• Agency-side experience, particularly supporting automotive clients, is highly desirable

Experience

• Power user with deep familiarity of frontier LLMs

• Hands-on experience with AI content creation tools

• Familiarity with performance marketing channels and platform-specific content requirements, formats, and best practices

• Proficiency in creative tools: Figma, Adobe Creative Suite, Keynote

• Proficiency in enterprise tools: Microsoft Office (including Teams), Google Suite, and Box

• Bonus points for experience with:

• CGI platforms such as Autodesk Maya, Houdini, After Effects, or similar platforms

• DAM systems and PM tools: Bynder, AEM, Smartsheet, or Airtable

Core Competencies

• High integrity and self-awareness

• Strong communication and collaboration skills

• Excellent judgment and independent decision-making

• Team-first mindset, with a collaborative and empathetic attitude

• Proactive communicator who values in-person collaboration

• Embraces challenging work with a positive mindset

• Default to giving others the benefit of the doubt and assuming positive intent

• Resiliency, especially when work is critiqued or requires iteration

• Able to translate complex technical concepts for creative and client audiences

• Highly organized with a knack for version control and navigating complex systems

• Natural curiosity to seek out new tools, technologies, and methodologies

• Eager to learn and grow with active coaching from leadership

• Comfortable experimenting, iterating, and pushing creative boundaries with emerging tech

T&P is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

The pay range for this role is $90,000-$100,000. Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire.