Community Manager
The Role: Social Media Manager, Community
We are seeking a sharp and culturally-tuned Community Manager to own the voice of a leading luxury automotive brand in social. You'll be on the front line of social engagement; managing conversations, building community, and ensuring the brand shows up in ways that are authentic, timely, and genuinely engaging.
This isn't just about replying to comments. You'll be identifying opportunities for the brand to join conversations, spotting emerging sentiment, surfacing community insights that inform content and strategy, and crafting responses that make audiences feel heard. You'll know when to be witty, when to be helpful, and when to escalate.
If you're passionate about the art of social conversation, have a knack for writing in a brand's voice, and love being in the comments section; we want to hear from you!
Key Responsibilities:
· Community Engagement: Manage day-to-day community engagement across social platforms; responding to comments, DMs, and mentions in the brand's voice with speed and quality. Handle both proactive and reactive engagement.
· Brand Voice: Embody the brand's social voice and tone across all interactions, adapting to different platforms and contexts while maintaining consistency and authenticity.
· Social Listening & Insights: Monitor brand mentions, sentiment, and relevant conversations. Surface insights from the community that inform content, strategy, and client recommendations.
· Escalation & Risk Management: Identify and escalate potential issues, negative sentiment, or crisis situations according to established protocols. Exercise sound judgement on when and how to respond.
· Proactive Engagement: Identify opportunities for the brand to join trending conversations, engage with relevant communities, or respond to cultural moments in an authentic way.
· Reporting: Contribute to community performance reporting; tracking engagement metrics, sentiment trends, and notable interactions. Begin to surface observations and recommendations.
· Collaboration: Work closely with content creators, social strategists, and the wider social team to ensure community activity is aligned with the content calendar and broader social strategy.
The ideal candidate will:
· Have a strong understanding of social platforms and how communities behave differently across them.
· Be an excellent writer with the ability to adapt tone and voice to match a brand across different contexts.
· Be culturally aware; tuned into what's happening online and able to spot opportunities and risks quickly.
· Be organized and able to manage high-volume engagement without sacrificing quality.
· Be a collaborative team player who understands how community management fits into the wider social picture.
· Be a clear communicator who keeps colleagues and clients informed on a timely basis.
· Be proactive, anticipating opportunities and challenges before they escalate.
· Hold themselves to a high standard of work quality and follow through on commitments.
Qualifications & Experience:
· Experience in a community management or social media engagement role, ideally within an agency environment.
· Professional proficiency in Spanish is highly valued.
· Proven ability to write compelling, on-brand social copy across multiple platforms.
· A solid understanding of social listening tools and community management platforms (e.g. Sprinklr, Brandwatch, or similar).
· Good communication and interpersonal skills, with some client-facing experience.
· Experience managing community engagement for well-known brands.
· Understanding of social media crisis/issue management protocols.
· Experience of working on automotive is beneficial although not essential.
· A degree of some sort will help us understand your background and point of view.
Sound like you? Then we'd love to talk to you about this super exciting opportunity!
T&P is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
The pay range for this role is $80,000-$95,000 . Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire.
- Department
- Strategy
- Locations
- New York
- Remote status
- Hybrid
- Employment type
- Full-time
About T&P
Who are we?
T&P, part of WPP, is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.com.
T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.