Social Creator
The Role
We're looking for a hybrid Social Creator who combines end-to-end content creation with a secondary creative superpower in either copywriting or art direction. You'll own the creative process from ideation and scripting through filming, editing, and delivery, creating work that feels native to each platform while staying true to our brands.
Working closely with strategists, other creatives, community managers, and client teams, you'll produce culturally relevant content that captures attention, drives engagement, and delivers against business objectives. You'll thrive in a fast-paced environment, balancing planned campaigns with reactive opportunities and using performance insights to continually evolve your work.
The Hybrid Edge
While you are a social-first creator at heart, you also bring a dedicated secondary superpower. We are looking for a creator who fits into one of these two profiles:
The Copywriter/Creator: You have a strong copywriting background. You write killer hooks, sharp social copy, and can find the perfect brand voice for any platform.
The Art Director/Creator: You have a strong design or Art Direction background. You have a sharp eye for aesthetic, layout, typography, and can elevate raw footage into a visually stunning brand asset.
What You'll Do:
Develop creative concepts, scripts, hooks, and storyboards for social content across multiple brands.
Leverage your secondary creative superpower—copywriting or art direction—to elevate content from concept through execution.
Capture content using mobile devices as well as professional camera equipment when the creative calls for it.
Edit engaging short-form and longer-form content using traditional and native platform editing tools.
Create content tailored to platforms including TikTok, Instagram, YouTube Shorts, Facebook, and emerging channels.
Stay on top of trends, platform updates, and cultural moments, identifying opportunities to create timely, brand-appropriate content.
Own projects from concept through final delivery, managing multiple priorities while maintaining quality and speed.
Partner closely with strategists, other creatives, community managers, and account teams to bring campaigns and content ideas to life.
Apply brand guidelines while adapting content to feel authentic and native to each platform.
Review content performance and audience insights to optimize future creative and continuously improve results.
Support content capture at events, activations, shoots, and other brand moments as needed.
What You'll Bring
3+ years of experience creating content for social platforms within an agency, brand, publisher, or creator environment.
A portfolio demonstrating exceptional content creation skills, strong creative thinking and storytelling, and expertise in your secondary creative discipline.
Proven ability to independently concept, script, shoot, edit, and deliver content while leveraging your expertise in either copywriting or art direction.
Strong understanding of TikTok, Instagram, YouTube Shorts, and the evolving social landscape.
Proficiency with CapCut and Adobe Creative Suite, with experience using native platform editing tools.
Excellent visual storytelling skills with an eye for composition, pacing, and attention-grabbing creative.
The Hybrid Specialization (Must meet at least one)
If Copywriting-focused: Strong copywriting, scriptwriting, and conceptual skills with a knack for writing engaging captions and hooks.
If Art Direction-focused: Strong design, layout, and Adobe Creative Suite (Photoshop/Illustrator) skills, with an eye for composition, color, and typography.
Strong communication skills.
Ability to work quickly, adapt to changing priorities, and respond to emerging trends without sacrificing quality.
Collaborative mindset with strong organizational and project management skills.
A passion for social media, digital culture, and bringing your unique creative superpower to every project.
Applicants must be legally authorized to work in the United States
T&P is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
The pay range for this role is $85,000-$100,000. Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire.
- Department
- Creative
- Locations
- New York
- Remote status
- Hybrid
- Employment type
- Full-time
About T&P
Who are we?
T&P, part of WPP, is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.com.
T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.