About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

The Role

The Senior Account Manager will lead the day-to-day management and orchestration of a global brand identity workstream spanning four high-profile brands. Acting as the primary client partner for marketing stakeholders, you will be the central point of coordination across client, agency, and third-party teams. You will drive project governance, timelines, and delivery while fostering seamless collaboration between marketing, brand, and design teams. Crucially, you will champion the integration of AI-driven tools and agentic workflows to streamline brand identity processes, manage creative approvals, and communicate updates effectively across global and regional markets, ensuring momentum and brand consistency are maintained at all times.

Responsibilities

• Lead the daily management of the brand identity workstream across four high-profile brands, acting as the primary point of coordination for client, agency, and third-party stakeholders.

• Pioneer the integration of AI technologies, utilising WPP Open and AI-assisted workflows to optimise project management, streamline design feedback, and improve the overall efficiency of the creative review process.

• Drive project governance, timelines, and delivery, ensuring all decisions, feedback, and approvals are managed effectively and seamlessly throughout the programme.

• Partner with marketing, brand, and design teams to build trusted relationships, facilitate cross-functional collaboration, and navigate competing priorities to maintain project momentum and achieve core objectives.

• Work closely with dedicated design resources and coordinate approval processes with internal Creative Leads to ensure all deliverables strictly meet brand requirements and visual guidelines.

• Collaborate closely with external platform partners to oversee the development and maintenance of brand management tools, ensuring all requirements, updates, and dependencies are thoroughly coordinated.

• Gather and understand nuanced regional needs, communicating crucial updates across the global account to ensure clarity and alignment among regional and market stakeholders.

Skills Required

• Account Management. Proven experience in leading complex workstreams, driving rigorous project governance, and successfully managing timelines and delivery across multiple high-profile brands.

• Stakeholder Collaboration. The ability to act as a central point of coordination, building trusted and productive relationships with marketing, brand, design teams, and third-party platform partners.

• Brand Identity & Design Understanding. A strong grasp of brand identity principles and design processes, enabling confident engagement with design stakeholders and effective stewardship of creative reviews and feedback.

• AI & Technology Integration. A forward-thinking mindset with the ability to leverage AI-driven tools, such as WPP Open, to optimise workflows, automate governance, and enhance brand management platforms.

• Global & Regional Coordination. Excellent communication skills with a track record of understanding specific regional needs and synthesising updates clearly for a global account network.

• Strategic Problem Solving. The capacity to navigate competing priorities and effectively manage decisions, feedback, and approvals to maintain programme momentum in a fast-paced environment.