JLR x WPP

JLR is on a transformative journey, guided by its Reimagine strategy, to become the creator of the world's most desirable modern luxury brands for its iconic House of Brands: Range Rover, Jaguar, Discovery and Defender.

To bring this vision to life, JLR has embarked on a pioneering partnership with WPP. Utilising the combined might of all our agencies, WPP will bring together the best talent in coordinated multi-agency and AI agentic teams. Collectively, we are building a bespoke, integrated agency model focused on one clear ambition: to drive desire and set new benchmarks for the luxury automotive industry.

At the heart of this collaboration is WPP Open, our intelligent marketing operating system. WPP Open blends WPP's world-class creative and media talent with cutting-edge AI and technology to create hyper-personalised, immersive brand experiences. Our role is to connect with customers at every touchpoint, from global brand campaigns to individual customer journeys. By integrating media, strategy, creative, data, and technology, we will maximise efficiency and effectiveness, propelling the modern luxury vision for the entire JLR portfolio and delivering work that is as iconic as the brands we serve.

This model will become the showpiece for WPP’s and JLR’s transformation. A high-profile account and a once-in-a-career opportunity to reimagine a collection of the world’s most iconic brands.

The Role

The Account Director will champion our new integrated agency model, ensuring seamless delivery across campaigns for our global luxury automotive account. You will lead the day-to-day client relationships, driving strategic initiatives and operational excellence. At the absolute forefront of this role is the championing and integration of AI tools, particularly WPP Open, to optimise workflows, enhance campaign personalisation, and deliver exceptional value at speed. You will act as a trusted advisor to the client while guiding internal teams to embrace modern, technology-enabled ways of working

Key Responsibilities:

• Lead the day-to-day management of the client account, acting as the primary point of contact for key stakeholders and ensuring exceptional service delivery.

• Drive the adoption of AI-driven marketing tools and agentic methodologies across the team to enhance campaign effectiveness, generate rapid insights, and streamline operations.

• Oversee the end-to-end delivery of integrated campaigns, ensuring they are delivered on time, within budget, and to the highest standard of craft.

• Foster a collaborative environment across multi-agency teams, seamlessly bringing together strategy, creative, media, and data experts.

• Manage the commercial health of the account, taking responsibility for forecasting, profitability, and intelligent resource allocation.

• Mentor and develop junior account management team members, fostering a culture of innovation, continuous learning, and technological curiosity

Skills Required:

• Senior Client Partnership. Proven ability to cultivate strong senior client relationships and become a trusted partner, ideally with experience in the automotive or luxury sectors.

• Strategic & Commercial Mindset. A sharp, commercially-focused mindset with the ability to translate complex brand strategies into actionable, effective marketing deliverables.

• Team Leadership & Mentorship. A natural ability to lead, nurture, and galvanise multi-disciplinary teams, fostering a collaborative culture that produces the best possible work.

• Innovation & AI Fluency. A curiosity for and practical understanding of how to leverage emerging technologies, particularly AI and the WPP Open platform, to drive creative effectiveness and operational efficiency.

• Financial & Operational Acumen. Strong operational expertise and financial management skills, with experience managing account profitability, resourcing, and fee agreements.

• Proactive Problem-Solving. The foresight to anticipate potential challenges and the tenacity to remove obstacles, finding workable solutions to ensure projects are delivered with excellence.

• Exceptional Communication. Outstanding communication and influencing skills, with the ability to build consensus and align internal teams and clients towards a common goal.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.