Social Copywriter
The Role (Temp to Perm)
We're looking for a Social Copywriter who knows how to turn cultural moments, platform behaviors, and brand strategy into sharp, engaging social ideas and copy. You’ll concept and write across social channels, creating everything from campaign ideas and video scripts to hooks, captions, reactive posts, and platform-native content.
Working closely with art directors, content creators, strategists, community managers, and client teams, you’ll help shape how brands show up and speak in social. You’ll understand that great social copy isn’t just shorter advertising copy. It needs to feel timely, human, culturally aware, and native to the platform it lives on.
You’ll thrive in a fast-paced environment where planned campaigns sit alongside reactive opportunities, and you’ll be comfortable generating lots of ideas, adapting quickly, and using performance insights to continually sharpen the work.
What You'll Do:
Develop social-first creative concepts across multiple brands, campaigns, and platforms.
Write scripts, hooks, captions, headlines, social copy, video concepts, and other platform-native content.
Partner closely with art directors and content creators to develop ideas from initial concept through execution.
Help define and evolve brand voice across social channels, adapting tone appropriately by platform and audience.
Create content tailored to TikTok, Instagram, YouTube Shorts, Facebook, and emerging platforms.
Translate briefs, strategies, trends, and cultural moments into compelling social ideas and executions.
Stay on top of internet culture, social trends, platform updates, memes, formats, and emerging behaviors.
Identify opportunities for timely and reactive content that feels relevant to both the brand and the conversation.
Generate multiple creative routes and ideas quickly while maintaining a high bar for craft.
Collaborate with strategists, community managers, account teams, and other creatives to bring campaigns and always-on content to life.
Apply brand guidelines while finding fresh ways for brands to communicate authentically in social.
Review content performance and audience insights to understand what resonates and inform future creative.
Support live events, activations, shoots, and other brand moments with real-time social concepts and copy as needed.
What You'll Bring:
4+ years of copywriting experience within an agency, brand, publisher, or social-first creative environment.
A portfolio demonstrating strong social-first thinking, conceptual ideas, copywriting, and storytelling.
Proven experience writing across social platforms, including scripts, hooks, captions, campaign concepts, and reactive content.
Strong conceptual thinking with the ability to turn briefs, trends, and cultural insights into creative ideas.
An excellent understanding of tone of voice and the ability to adapt your writing style across different brands and audiences.
Deep familiarity with TikTok, Instagram, YouTube Shorts, and the evolving social landscape.
A strong understanding of what makes content feel native to social rather than adapted from traditional advertising.
Excellent communication and presentation skills.
Ability to work quickly, respond to changing priorities, and capitalize on emerging cultural moments without sacrificing quality.
Collaborative mindset with strong organizational skills and the ability to manage multiple projects at once.
A genuine passion for social media, internet culture, creative storytelling, and great writing.
Applicants must be legally authorized to work in the United States
T&P is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
This is a temp-to-perm opportunity. The salary range upon conversion to permanent employment is $85,000-$100,000. Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in the location of hire.
- Department
- Creative
- Location
- New York
- Remote status
- Hybrid
About T&P
Who are we?
T&P, part of WPP, is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.com.
T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.