Who Are We?

T&P^m is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P^m is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role

Toyota is the agency’s flagship client across Europe. Working with the Toyota centre of excellence in Brussels (TME), our London-based “hub” team is as integrated as they come, touching all aspects of brand, TTL creative, production, media and CRM (we also have teams on the ground in individual markets.)

We are currently in the process of refreshing Toyota’s pan-European brand platform and all aspects of the brand strategy, meaning an experienced brand-focused strategy director is needed to work with the Planning Partner and CSO on projects relating to positioning, messaging, identity and brand health.

Key Responsibilities

● Help define the most compelling articulation of the brand platform, and design the rules around how it should be applied across brand, model and reputation comms.

● Give strategic guidance on all other aspects of the brand, including visual identity, brand world, brand personality, and use of other distinctive assets such as music.

●Take a leading role on brand measurement- getting into the detail

of what the most important brand metrics are and which should be addressed through communications.

Skills and Experience

● Experience of, and passion for, using core strategic craft skills to define the absolute fundamentals of brand positioning, personality and identity.

● A willingness to get “hands on” with data would be a plus - not seeking an analyst, but being comfortable working with brand health data sets for instance, would be advantageous.

● Experience of either large multi-market clients or automotive brands is helpful but not essential.

T&P^m embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.