Who Are We?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimizes to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

About the Role:

*6 months Temp to Perm*

We are seeking a highly strategic and customer-centric Brand & Customer Strategy Manager to join our team, working with a major Automotive client. This role is responsible for driving the client's brand identity and fostering deeper connections with their customers. You will combine brand positioning expertise, advanced customer insights, and the integration of AI-driven tools to shape innovative engagement strategies. The ideal candidate will balance strategic thinking with customer-focused execution, ensuring the Automotive client's message and experiences align with evolving customer needs and expectations.

Key Responsibilities:

• Brand, Customer Strategy & Engagement Planning: Develop and refine the Automotive client’s brand and customer strategies. Create and apply a cohesive brand messaging strategy. Design and implement comprehensive engagement strategies and plans. Define and evaluate customer segments. Collaborate with the media team to optimize marketing investment.

• Portfolio Strategy Development: Develop portfolio strategies to maximize brand growth potential for the Automotive client, including defining model-level product positionings. Lead the creation of launch strategies for new models. Collaborate with internal stakeholders to ensure seamless integration and experiences.

• AI Integration & Customer Insights: Leverage AI-powered tools and platforms to analyze customer data, predict trends, and identify opportunities for personalized marketing. Lead customer research initiatives, integrating AI to enhance insights. Define metrics for brand health and campaign effectiveness. Serve as a key voice of the customer, providing input to product development based on AI-driven insights.

• Strategic Guidance & Integration: Partner with marketing, sales, and dealer teams to deliver consistent messaging and experiences. Provide strategic guidance on creative assets. Foster collaboration across global and regional teams to ensure cohesive execution of brand positioning and sales strategies.

• Performance Monitoring & Continuous Improvement: Set and monitor KPIs for brand and customer strategy initiatives. Analyze results and identify opportunities for process improvement. Advocate for a culture of innovation, promoting the use of AI and customer feedback.

Qualifications and Other Requirements:

• 8+ years of experience in brand strategy, customer insights, or related fields, preferably within the automotive or Fortune 100 brands.

• Proven track record of managing cross-functional teams and delivering customer-centric brand campaigns.

• Experience leveraging AI tools and analytics for customer insights and strategy development.

Knowledge/Skills/Abilities:

• Strong strategic thinking and ability to connect customer insights to actionable brand initiatives.

• Expertise in utilizing AI-driven tools and platforms.

• Exceptional communication and storytelling skills.

• Customer-centric mindset.

• Ability to lead collaborative efforts across teams and geographies.

• Proficiency in analyzing data and leveraging insights for strategic decision-making.

T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

This is a temp-to-perm opportunity with a target annual salary of $160,000-$170,000 upon conversion to a permanent position. Salary is subject to change based on factors such as geographic location and cost of living in location of hire.

Applicants must be legally authorized to work in the United States