The Role

We have an exciting opportunity for an Account Manager (or Senior Account Executive looking for their next step) to support the development of and share insight across email.

Looking for someone who is interested in email as a channel, is passionate about learning new skills, a good listener, able to absorb lots of information, has problem-solving skills that enable them to anticipate consequences and consider alternatives, as well as being able to communicate detailed technical or process information to a range of stakeholders.

What you’ll be doing

Working across the franchise scrums, you will advise on email best practice and share campaign insight to Account Managers, Creatives and Production Designers to help optimise their work. You’ll be doing this by keeping an overview of campaign results and analysis to ensure you’re aware of the changing requirements within the cilents campaigns to help ensure your advice is accurate. Listening to the issues faced by the teams and advising them with the next-best-action required to help solve their blocker at that time. This will feed into a continual training plan you’ll help the Email Lead to develop and host for the agency team members across departments.

You will also keep an eye on trends within the channel and supporting the team on how to develop and deliver innovative campaigns through the use of new technology or integration of HTML5 elements within the clients email templates. This will involve developing proposals and with the support of the Email Lead, taking to a range of stakeholders to ensure buy-in before implementing.

In addition, will also be working in unison with the Natwest Email CoE (Centre of Excellence) team to help with the maintenance of their email templates, solve strategic problems and help ensure the communications are right for the channel and achieve key business outcomes.

Key Responsibilities

• Understanding of Client’s Business & Email Communications Strategy - to enable you to question both their briefs and our creative output.
• Email Strategy & Best Practice – driving design and build best practice by consulting with teams in the agency to ensure best practice is adhered to, pushed, and developed over time through maintaining email styleguides. Strategic input on comms content and journeys with other channel touchpoints like landing pages and prompts where applicable.
• Support – supporting Producers with email build tools, processes, buddy checking, continual training, data processes and set up, and adding value with producer training on analytics and reporting working with scrums to inform future briefs.
• Transformation & Transition – Working with NatWest Email CoE to support on key business changes within this department e.g. development of creative process around the implementation of new technology that compliments client process.
• Technical – championing accessibility, technical updates and working with Design Leads to develop new innovative email modules that work within the clients master templates.
• Email CMS Management – assist the Email Lead with the maintenance and up-keep of the clients email CMS system. This includes scheduling platform updates with our developers, liasing with the builder support teamn and driving for the best set up to match the clients service needs.
• Co-ordination with NatWest Email CoE – regular updates on campaign progress, status plans, timing plans, reporting requests, keeping them informed on the CMS system, updates on the campaign process and sharing channel efficiencies.
• Supporting Email Programme Lead

Skills and Experience

• Collaborative team player, open minded, transparent
• Experienced in email marketing & good understanding of email build tools and data segmentation
• Good at problem solving
• A good awareness and understanding of campaigns and achieving business outcomes
• Not afraid to challenge and shares POV
• Experienced in Agile methodologies preferred, although the role is not aligned to specific scrums
• Financial services experience preferred
• Sociable and collaborative – thrives on building relationships
• Positive, enthusiastic, unflappable
• Well organised with an eye for detail
• Strong communicator, both verbal and written
• Excellent knowledge of content marketing, customer journeys, CRM, data and email technicalities
• Experience of Adobe CMS packages desirable: Campaign, Analytics, Experience Manager, Journey Optimiser.
• Experience of any email CMS system e.g. Stensul, Taxi for Email, Campaign Monitor, Pure360, Adobe Campaign, Salesforce etc.
• Gathering information from a range of different sources and in several ways with the ability to then analyse this data and recommend the right way forward
• A flair for creativity and innovation
• Attention to detail – ensuring correct grammar, spelling and tone of the published content