Who Are We?

T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimizes to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The team

We are currently working with a new client in the media and entertainment space. We are building a future facing content and production studio, combining hybrid creative talent with innovative production technologies to create industry leading content across digital and traditional channels. The team will contain over 50 creative and production pros – everything from copy and design, through to video editors and photographers. Most of the team will be based on the East Coast (NYC and Atlanta) with a handful of production roles in our hubs across South America. Working directly with the client’s marketing, events, programming, and content teams, the team will be responsible for end-to-end content development and production, delivering work for the brand’s paid media plans, owned channels (inclusive of social handles and apps), internal employee channels, partner marketing materials, and events.

The Role

We are seeking a highly skilled and results-driven Senior Direct Mail Copywriter to join our embedded agency team, supporting a new client in the media and entertainment space. As a key contributor to our future-facing content and production studio, you will specialize in crafting compelling, high-converting direct response copy across a diverse range of channels, with a particular emphasis on direct mail. Your expertise will extend to email marketing, landing pages, digital advertisements, and SMS messages, all designed to engage discerning target audiences and drive measurable action. You will be instrumental in originating creative concepts, articulating clear value propositions, and optimizing copy through A/B testing to maximize conversion rates and campaign effectiveness.

Responsibilities:

Develop High-Converting Copy: Write persuasive, benefit-driven copy for a wide range of direct marketing materials, including:

• Email marketing campaigns across whole product lifecycle
• Landing pages and sales pages designed for conversion
• Direct mail
• Digital advertisements (social media ads, search ads, display ads)
• SMS messages and push notifications

Be The Subject Matter Expert on DM Copywriting For Team & Clients: Develop, generate buy-in, and advocate for consistent application of DM copywriting best practices within the wider team and with clients.

Audience-Centric Messaging: Work with strategy team to tailor copy and campaigns to specific audience cohorts, prioritising personalized messaging that drives conversion.

A/B Testing & Optimization: Collaborate with marketing analysts and designers to develop and execute A/B tests on copy variations, analyze results, and continuously optimize for improved performance (e.g., open rates, click-through rates, conversion rates).

Strategic Collaboration: Work closely with marketing managers, product teams, sales, and design to understand campaign objectives, product features, and customer journeys, ensuring copy aligns with overall strategy and brand voice.

Value Proposition Development: Articulate clear, compelling, and unique value propositions for products and services, ensuring they resonate with individual customer needs.

Data-Driven Insights: Monitor and analyze copy performance metrics, drawing insights to inform future writing strategies and improve campaign effectiveness.

Brand Voice & Consistency: Maintain a consistent brand voice and tone while adapting messaging for different channels and audience segments, always with a direct response focus.

Skills and Experience Required:

• At least 5+ years of proven experience in direct response copywriting, with a strong portfolio demonstrating successful direct mail campaigns.

• Deep expertise in crafting high-converting copy for a variety of direct marketing channels, including direct mail, email marketing, landing pages, digital advertisements (social, search, display), and SMS.

• Demonstrated ability to develop persuasive, benefit-driven messaging that resonates with specific audience segments and drives measurable action.

• Experience with A/B testing methodologies and a data-driven approach to copy optimization, including analyzing performance metrics (e.g., open rates, click-through rates, conversion rates).

• Strong understanding of customer journeys, value proposition development, and strategic messaging alignment.

• Exceptional attention to detail and a commitment to craft and quality in all written materials.

• Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines.

• Excellent communication and collaboration skills, capable of working effectively with cross-functional teams (strategy, design, analytics, product).

• Ability to maintain a consistent brand voice and tone while adapting messaging for different direct response channels and audience segments.

T&P is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

The pay range for this role is $100,000-$120,000 . Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire.