Senior Copywriter, Performance
About the Role
We are looking for a highly strategic, data-driven Senior Copywriter, Performance to join our creative team. Paired with a Senior Art Director, Performance, you will be central to delivering effective, high-converting creative across paid media, web, social, and email, connecting the dots between various touchpoints in the customer journey.
This isn't just about writing copy; it's about understanding how content and messaging influence performance, and how to optimize for impact. You'll excel at developing creative solutions and strategies that are specifically tailored to target audiences, meeting customers effectively at every touchpoint. This means delivering timely messaging and ideas that resonate with their current needs in the moment, creating truly unignorable connections.
What You Bring
● Performance-First Mindset: You understand the critical impact of effective call to action (CTAs) and how messaging choices directly affect conversion rates. You are passionate about testing, iterating, and optimizing copy based on data.
● Digital & Channel Expertise: Your background lies in email, digital, social, and CRM ecosystems. You are comfortable moving from big-picture campaign strategy down to channel-specific execution details.
● CRM Knowledge: You bring strong knowledge and application of CRM principles. You are skilled at translating data-driven insights into creative ideas across the customer journey and clearly understand CRM's pivotal role within overall performance marketing.
What You’ll Do
● Develop compelling copy across digital, social, web, video, email, and print. Craft sharp concepts, engaging headlines, persuasive body copy, and high-converting calls to action while ensuring strict adherence to brand guidelines and tone of voice.
● Turn insights, performance data, and briefs into impactful copy that balances performance objectives with brand strategy. Continuously evolve messaging based on metrics to improve efficiency and results.
● Develop strategic content concepts and messaging frameworks that adapt effectively across the full customer journey, from top-of-funnel awareness to conversion and retention.
● Partner closely with your Art Director partner to ensure a consistent brand voice and visual story across all touchpoints, understanding how copy and design work together across the full journey.
● Leverage AI tools and WPP Open capabilities to enhance creative strategy, copy execution, and campaign effectiveness.
● Drive the copy and concept development for multi-channel campaigns from strategic brief through asset delivery, in-campaign performance, optimization, and post-campaign analysis.
● Think critically about client needs, business objectives, and audience segments. Champion creative solutions, ensure outputs are high-quality, and comfortably discuss copy versioning and creative targeting with strategy, account teams, and clients.
Skills & Experience
● 6+ years of creative agency experience with a portfolio showcasing data-driven, performance creative, big conceptual ideas, and precision writing.
● Advanced copywriting skills across multiple formats and channels (social, web, email/CRM, video, and digital ecosystems).
● Deep understanding of tone, voice, brand storytelling, and how messaging adapts across paid, owned, and earned media.
● Proven track record of working in a tight-knit creative partnership with Art Directors, Designers, and cross-functional teams.
● Strong conceptual thinker who can articulate creative rationale clearly to internal teams and clients.
● Excellent, engaging presentation skills and strong overall communication.
- Department
- Creative
- Locations
- Toronto
- Remote status
- Hybrid
- Employment type
- Full-time
About T&P
Who are we?
T&P, part of WPP, is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.com.
T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.