CRM Manager
The Role
Hawkstone is an exciting, dynamic start up that was recently recognised as one of the fastest growing businesses in the UK by The Times. They are on a mission to bring premium beer and cider from the Cotswolds to UK consumers (and hopefully beyond). They are rapidly expanding their product range, brand recognition and customer base. That’s where you come in!
We need an experienced CRM Manager to help drive value across all stages of the customer lifecycle, for both our D2C and trade (e.g, pubs) customers. Key objectives will be increasing opportunities to capture 1st party data, driving first purchase, driving subscription membership, delivering automation and personalisation across all customer touchpoints. These objectives will ultimately drive higher retention and loyalty.
The marketing team is based in London, while the Hawkstone HQ is in the Cotswolds. You’ll be working with a small dynamic team of entrepreneurially minded individuals - including a marketing Platform Product Manager (Klaviyo), a Customer Data Manager and a passionate email creative team - and have access to experienced data analysts.
You’ll have a lot of autonomy and ownership of the end to end campaign development process, as well as the opportunity to contribute to the strategy for product merchandising, proposition, content calendars and customer lifecycle programmes.
Key Responsibilities
Own the content and targeting plan for BAU campaigns
Input into the CRM strategy (including consumer and trade)
Design and implement customer lifecycle and loyalty programmes, with a focus on leveraging 1st party data and customer segmentation
Implement best practice across our CRM processes
Deliver personalised email campaigns by using dynamic content blocks
Set up automated email flows across key customer journey touchpoints
Develop measurement frameworks to assess CRM performance
Coordinate with product and supply teams, and be prepared to support a great customer experience in the face of unexpected stock management dynamics
Design and implement optimisation plans and AB tests with clear success criteria
Skills and Experience
Experience in a CRM campaign manager role for a consumer brand, ideally in FMCG (especially alcohol) and/or high growth start ups
Data and results-driven individual
Drive to learn new things daily
Eagerness to grow
High attention to detail and accuracy
Excellent communication skills, both written and verbal, with the ability to articulate reporting to stakeholders of all levels
Comfortable working in the fast-paced nature of a start-up alcohol brand, including the ability to work flexibly, and at times under pressure, to meet deadlines and priorities
- Locations
- London
- Remote status
- Hybrid Remote
- Employment type
- Full-time
About T&Pm
Who are we?
T&Pm is the world’s only truly full-service independent agency network, combining the energy and agility of a partner-owned business with the scale and strength of our alliance with WPP and GroupM.
We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
CRM Manager
Loading application form
Already working at T&Pm?
Let’s recruit together and find your next colleague.